The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 26, 2016
Filed:
Aug. 13, 2014
Anheuser-busch Inbev, New York, NY (US);
Winston Wang, San Francisco, CA (US);
Anheuser-Busch InBev, New York, NY (US);
Abstract
Systems, devices, and methods for live event augmentation are provided. A central server computer system detects intelligent beverage containers at an event. The beverage containers include an integrated electronic display. Extrinsic data is received during the course of the event that is used to generate a message. The message is transmitted to the beverage containers at the event to update the electronic display. The extrinsic data may be related to the event or to an activity occurring separate from the event. The electronic display of the beverage containers may be changed periodically during the event. The beverage containers may be divided into one or more groups based on information stored in a user account associated with each beverage container. Different messages can be sent to the different groups to display different information on the beverage containers of each group.