The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 19, 2016
Filed:
Sep. 26, 2008
Kevin Keqiang Deng, Safety Harbor, FL (US);
Barry Greenberg, Weston, CT (US);
Kevin Keqiang Deng, Safety Harbor, FL (US);
Barry Greenberg, Weston, CT (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to measure brand exposure in media streams are disclosed. An example method to determine brand exposures included in media content disclosed herein comprises determining whether a scene detected from a media stream corresponding to the media content matches a reference scene, identifying an expected region of interest in the detected scene based on information describing the reference scene when the detected scene is determined to match the reference scene and the reference scene is not specified to be a scene of no interest, and determining whether a reference brand identifier associated with the reference scene is included in the expected region of interest identified in the detected scene.