The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 12, 2016
Filed:
Oct. 24, 2008
John Alastair Hawkins, London, GB;
Simon Rowe, Finchampstead, GB;
John Alastair Hawkins, London, GB;
Simon Rowe, Finchampstead, GB;
Google Inc., Mountain View, CA (US);
Abstract
Television reporting records are accessed and processed to generate frequency specific reach values and device frequencies for creatives (e.g., television advertisements). The device frequencies indicating the number of times a creative was presented by use of a particular viewing device. The frequency specific reach values indicating the number of unique viewing devices that were used to present the creative a specified number of times. Estimating frequency specific reach values and device frequencies for a creative for a viewing population. The estimated frequency specific reach values and device frequencies for the viewing population are based on known viewing pattern data for multiple creative airings from a sample of the viewing population (e.g., a subset of the viewing population) and estimated viewing pattern data for the airings for the viewing population.