The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 29, 2015
Filed:
Oct. 29, 2010
Joshua N. Kramer, Bainbridge Island, WA (US);
Cameron S. Janes, Seattle, WA (US);
Joshua N. Kramer, Bainbridge Island, WA (US);
Cameron S. Janes, Seattle, WA (US);
Amazon Technologies, Inc., Seattle, WA (US);
Abstract
Disclosed are various embodiments for selecting advertising for presentation to customers in association with digital content items. Characteristics of a customer are determined based at least in part on historical data that associates the customer with one or more items. An advertisement is selected from an inventory of advertisements for presentation in association with a digital content item requested by the customer. The advertisement is selected based at least in part on a highest value placed on the characteristics of the customer by an advertiser for a presentation of the advertisement to the customer.