The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Dec. 29, 2015

Filed:

Dec. 02, 2008
Applicants:

Elizabeth F. Churchill, San Francisco, CA (US);

M. Cameron Jones, San Jose, CA (US);

Athellina Athsani, San Jose, CA (US);

Inventors:

Elizabeth F. Churchill, San Francisco, CA (US);

M. Cameron Jones, San Jose, CA (US);

Athellina Athsani, San Jose, CA (US);

Assignee:

YAHOO! INC., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06Q 50/00 (2012.01); G06Q 30/02 (2012.01); H04W 4/02 (2009.01); H04L 12/58 (2006.01); H04W 4/20 (2009.01);
U.S. Cl.
CPC ...
G06Q 50/00 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0251 (2013.01); G06Q 30/0261 (2013.01); G06Q 50/01 (2013.01); H04L 12/588 (2013.01); H04L 12/5865 (2013.01); H04W 4/02 (2013.01); H04W 4/206 (2013.01);
Abstract

Particular embodiments of the present invention are related to customizing content based on a social context associated with the viewer of the content. The social context may include information regarding the viewer's friends or contacts in a social network, and information regarding the interaction of such friends or contacts with the customizable content.


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