The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 15, 2015
Filed:
Dec. 17, 2012
Google Inc., Mountain View, CA (US);
Dongmin Zhang, Sunnyvale, CA (US);
Fred Bertsch, Belmont, CA (US);
Jayavel Shanmugasundaram, Santa Clara, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on computer storage media, for personalizing content items. One of the methods includes identifying, by a computer system, a content item to be provided to a client device of a first user. The method includes determining that the content item is capable of including a contextually-related content item associated with a second user, the second user having a relationship of a first user in a social affinity graph. The method includes altering, by the computer system, the content item to include the contextually-related content item. The method includes providing the content item to the client device.