The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 08, 2015
Filed:
Dec. 05, 2014
Methods and apparatus to collect distributed user information for media impressions and search terms
The Nielsen Company (Us), Llc, Schaumburg, IL (US);
John R. Burbank, New York, NY (US);
Madhusudhan Reddy Alla, Allen, TX (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Disclosed examples involve receiving a plurality of first identifiers and a media identifier collected by a data collector installed at a mobile device in connection with an application. The first identifiers identify at least one of the mobile device or a user of the mobile device. The media identifier is indicative of media presented via the application at the mobile device. Encrypted identifiers are generated by encrypting the first identifiers. Respective ones of the encrypted identifiers are decodable by corresponding database proprietors to which the respective encrypted identifiers pertain. The encrypted identifiers are sent in association with the media identifier to an audience measurement entity.