The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 08, 2015
Filed:
Jan. 25, 2011
Darrick Paul Brown, Redwood City, CA (US);
David Ross Lerman, New York, NY (US);
Troy William Young, Mill Valley, CA (US);
Matthew Allen Sanchez, San Francisco, CA (US);
Darrick Paul Brown, Redwood City, CA (US);
David Ross Lerman, New York, NY (US);
Troy William Young, Mill Valley, CA (US);
Matthew Allen Sanchez, San Francisco, CA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Computer-based systems and methods for a multi-state advertisement displayed at a fixed position on a primary display space of a display device. The fixed position advertisement remains in its fixed position in view of the user as the user scrolls the web page in various directions. A plurality of events trigger a change in the state of the multi-state advertisement, with the change in state resulting in a change of the advertisement content, shape, size, style and appearance. An embodiment deploys an initial video in combination with a billboard. When the interstitial video ends, the fixed position advertisement is sized down to a less obtrusive size, with the billboard and the interstitial video replaced with a navigation bar.