The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Dec. 01, 2015
Filed:
Mar. 09, 2005
Sean Van Der Linden, Berkeley, CA (US);
Scott Faber, San Francisco, CA (US);
Mark Halstead, Auckland, NZ;
Ebbe Altberg, Mill Valley, CA (US);
Sean Van Der Linden, Berkeley, CA (US);
Scott Faber, San Francisco, CA (US);
Mark Halstead, Auckland, NZ;
Ebbe Altberg, Mill Valley, CA (US);
YELLOWPAGES.COM LLC, Tucker, GA (US);
Abstract
Methods and apparatuses for merging different types of pay for performance advertisements. In one embodiment, a method includes: determining an indicator of potential revenue for a party from price information of a list of entities, which includes first price information for a first type of advertisements and second price information for a second type of advertisements; and sorting the list of entities based at least partially on the indicator of potential revenue. In one embodiment, a method includes: converting price information for an advertisement of a first type to equivalent price information for a second type of advertisements. In one embodiment, a method includes: determining automatically, based on a call bid amount for a pay per call advertisement, a click bid amount for a pay per click advertisement to provide a phone number of the pay per call advertisement.