The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 17, 2015
Filed:
Apr. 30, 2013
Linkedin Corporation, Mountain View, CA (US);
Yingfeng Oh, Mountain View, CA (US);
Romer Rosales, Mountain View, CA (US);
Nihar Mehta, Mountain View, CA (US);
LinkedIn Corporation, Mountain View, CA (US);
Abstract
A system and method are provided for automatically selecting one of multiple formats in which to serve a content item. The system collects data regarding content items served and user activity and/or revenue regarding those served items. These data are used to calculate performance values or scores of each format for specified factors such as destination (e.g., a web domain, a URL, a content channel), visibility (e.g., above the fold), a period of time, a vertical or type of content, and so on. When a new content request is received, the format selected for serving in response to the request is chosen based on the competing formats' calculated performances, and a suitable content item is selected. The selected format may be the format likely to generate the most revenue, may be selected by statistical sampling, or may be selected by using the performance values/scores in some other way.