The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Nov. 17, 2015

Filed:

May. 11, 2009
Applicants:

Eric I. Feng, Marina del Rey, CA (US);

Hua Zheng, Beijing, CN;

Inventors:

Eric I. Feng, Marina del Rey, CA (US);

Hua Zheng, Beijing, CN;

Assignee:

HULU, LLC, Santa Monica, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06F 7/00 (2006.01); G06Q 30/02 (2012.01); G06F 17/00 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30817 (2013.01); G06F 17/30554 (2013.01); G06F 17/30769 (2013.01); G06F 17/30837 (2013.01); G06Q 30/02 (2013.01);
Abstract

A method, apparatus and article of manufacture for providing advertisements into a streamed media program is disclosed. In one embodiment, the method comprises the steps of transmitting a webpage to a user computer, wherein the webpage includes instructions comprising instructions for embedding a media program player in the webpage, wherein the embedded media program player comprises an embedded search utility for accepting a textual user query, receiving a search query from the user computer in a media server, the search query entered into the embedded search utility, generating search results responsive to the user search query, transmitting the search results to the media program player embedded in the webpage, rendering the search results using the media program player; and displaying the rendered search results to the user.


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