The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 03, 2015
Filed:
Mar. 02, 2011
Walter Chang, San Jose, CA (US);
Geoff Baum, Palo Alto, CA (US);
Walter Chang, San Jose, CA (US);
Geoff Baum, Palo Alto, CA (US);
Adobe Systems Incorporated, San Jose, CA (US);
Abstract
User data and a plurality of micro-segment definitions are received. Each micro-segment definition in the plurality of micro-segment definitions corresponds to one or more offers in an offer provider campaign. Further, a micro-segment parser parses each micro-segment definition from the plurality of micro-segment definitions into a plurality of parsed expression segments that indicate a plurality of micro-segment condition rules. In addition, a compiler compiles the plurality of parsed expression segments into an executable object that indicates a plurality of instructions to determine if the user data matches the plurality of micro-segment definitions. Each micro-segment definition is also serially processed, with a sequential evaluation engine, to apply the plurality of micro-segment condition rules to the user data to determine a match of a user belonging to a micro-segment. Further, the sequential evaluation engine assigns a score to indicate the strength of each match. In addition, the process ranks, with the sequential evaluation engine, each match according to the score for each match.