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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9177326 B1

PDFFull Text
Date of Patent:
Nov. 03, 2015

Filed:

Feb. 21, 2012

Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network

Applicants:

Anke Audenaert, Los Angeles, CA (US);

Hanno Lustig, Los Angeles, CA (US);

Michele Dilorenzo, Beverly Hills, CA (US);

Andres Rodriguez, Beaverton, OR (US);

Inventors:

Anke Audenaert, Los Angeles, CA (US);

Hanno Lustig, Los Angeles, CA (US);

Michele DiLorenzo, Beverly Hills, CA (US);

Andres Rodriguez, Beaverton, OR (US);

Assignee:

OpenX Technologies, Inc., Pasadena, CA (US);

Attorney:

Patent Law Works LLP

Primary Examiner:

Melvin H Pollack

Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 15/173 (2006.01); G06Q 30/02 (2012.01); G06Q 30/08 (2012.01); H04L 12/26 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0247 (2013.01); G06Q 30/02 (2013.01); G06Q 30/08 (2013.01); H04L 43/02 (2013.01); H04L 67/22 (2013.01); H04L 43/04 (2013.01);
Abstract

A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.

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Audenaert, Anke. (2015). Method and system for determining overall content values for content elements in a web network and for optimizing internet traffic flow through the web network (U.S. Patent No. 9177326). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9177326

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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