The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 03, 2015
Filed:
Feb. 21, 2012
Anke Audenaert, Los Angeles, CA (US);
Hanno Lustig, Los Angeles, CA (US);
Michele Dilorenzo, Beverly Hills, CA (US);
Andres Rodriguez, Beaverton, OR (US);
Anke Audenaert, Los Angeles, CA (US);
Hanno Lustig, Los Angeles, CA (US);
Michele DiLorenzo, Beverly Hills, CA (US);
Andres Rodriguez, Beaverton, OR (US);
OpenX Technologies, Inc., Pasadena, CA (US);
Abstract
A method for optimizing traffic flow through a web network including collecting data corresponding to the content elements, determining a revenue value for each content element, calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent flow of a user during a visit to the network, and modifying the network based on the overall content value and the content data, so as to maximize the value of the network. Also disclosed is a system for determining overall content values for a plurality of content elements including an analytic server for receiving content data corresponding to the content elements, and a processor determining a revenue value for each element and calculating an overall content value for each content element based on the corresponding revenue value and revenue generated from subsequent traffic flow of a user during a visit to the network.