The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Nov. 03, 2015
Filed:
May. 19, 2011
Rohan Seth, San Francisco, CA (US);
Joshua J. Sacks, San Carlos, CA (US);
Michele Covell, Palo Alto, CA (US);
Michael Chu, Los Altos Hills, CA (US);
Shumeet Baluja, Leesburg, VA (US);
David Marwood, San Francisco, CA (US);
Rohan Seth, San Francisco, CA (US);
Joshua J. Sacks, San Carlos, CA (US);
Michele Covell, Palo Alto, CA (US);
Michael Chu, Los Altos Hills, CA (US);
Shumeet Baluja, Leesburg, VA (US);
David Marwood, San Francisco, CA (US);
Google Inc., Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, including a method that comprises: determining a target geographic feature that has insufficient targeting information associated therewith, the target geographic feature defining a location; determining one or more similar geographic features to the target geographic feature, each geographic feature including targeting information, the determining based on shared excess queries that are shared between geographic features that are determined to be similar to the target geographic feature, wherein each excess query is a query associated with and exceeds an expected query count for each of the similar geographic features and the target geographic feature; attributing targeting information associated with at least one of the one or more similar geographic features to the target geographic feature; and serving content responsive to queries that relate to the target geographic feature based at least in part on the attributed targeting information.