The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 27, 2015

Filed:

Mar. 25, 2011
Applicants:

Chad Lester, Redwood City, CA (US);

Eric Veach, Mountain View, CA (US);

Inventors:

Chad Lester, Redwood City, CA (US);

Eric Veach, Mountain View, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/173 (2006.01); G06Q 30/00 (2012.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0242 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0273 (2013.01); G06Q 30/0277 (2013.01);
Abstract

The tracking of ad selections (such as ad clicks for example), and/or rich levels of ad performance may be facilitated by encoding one or more ad properties in a click URL of the ad. An intermediate URL server may be used to decode such ad properties when the ad is selected. Ad properties may include a rendering attribute of the ad; a geolocation to which the ad was served; information pertaining to advertiser charges, etc.


Find Patent Forward Citations

Quick Actions:

Lester, Chad. (2015). Encoding ad and/or ad serving information in a click url (U.S. Patent No. 9171313). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/9171313

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

Loading…