The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 27, 2015

Filed:

Dec. 19, 2012
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Jonathan Sorg, San Francisco, CA (US);

Ken Deeter, San Francisco, CA (US);

Thomas Stocky, Los Altos, CA (US);

Robyn David Morris, San Francisco, CA (US);

Assignee:

Facebook, Inc., Menlo Park, unknown;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/22 (2006.01); G06Q 10/10 (2012.01); G06Q 50/00 (2012.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06Q 10/10 (2013.01); G06F 17/30884 (2013.01); G06Q 50/01 (2013.01);
Abstract

A social networking system analyzes a user's interactions with objects linked to bookmarks associated with the user to generate a score for each bookmark. The score represents or is based on the probability that the user will access the bookmark or the linked object. For example, the score is a predicted click-through rate for the bookmark. Based on the scores, a subset of the bookmarks is selected for presentation to the user. Additionally, the scores may be used to order the selected subset of the bookmarks. Hence, the bookmarks that the user is most likely to access are presented while the bookmarks the user is less likely to access may be hidden.


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