The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Oct. 13, 2015

Filed:

Dec. 21, 2012
Applicants:

Nathan Peter Lucash, San Francisco, CA (US);

Brandon Murdock Pearcy, San Francisco, CA (US);

Inventors:

Nathan Peter Lucash, San Francisco, CA (US);

Brandon Murdock Pearcy, San Francisco, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30312 (2013.01);
Abstract

In some instances, a resource may have display space that is independent of the first-party content and which may be used for presenting third-party content items. The display of third-party content items may also depend on one or more device parameters. For a non-standard space, such as a content item slot having a non-standard ratio of height to width, a determination of the number of content items that can fill the non-standard content item slot may be made based on the height of the content item slot, the width of the content item slot, and a minimum content item size. The number of content items may be selected and formatted, such as by modifying a font size, based on the height and width of the content item slot and the minimum content item size. Data may be output to effect display of the formatted content items with the resource.


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