The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2015

Filed:

Jan. 10, 2011
Applicant:

Brian J. Shin, Boston, MA (US);

Inventor:

Brian J. Shin, Boston, MA (US);

Assignee:

Visible Measures Corp., Boston, MA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/16 (2011.01); H04N 7/167 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01);
Abstract

The techniques disclosed herein facilitate online audience targeting based on brand and product interest/enthusiasm as determined by a measurement metric that is a function of one of more (and preferably all) of the following: recency data, frequency data, intensity data, consumption data, site data, meta data related to given videos, data, and other demographic data.


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