The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2015

Filed:

Jan. 07, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventor:

Dan Popovici, Cupertino, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/3053 (2013.01); G06F 17/30657 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for click or skip evaluation of proximity rules. In one aspect, a method includes accessing query data that identifies, for a search query, a particular query term and other query terms included in the search query, search results, and a particular search result selected by a user. The method further includes determining, using the query data, that, (i) in text associated with the particular search result, the particular query term is separated from the other query terms by a minimum number of terms, and (ii) in text associated with a search result that was ranked higher than the particular search result, the particular query term is not separated from the other query terms by the minimum number of terms, then incrementing a click count for a query term proximity rule corresponding to the particular query term.


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