The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 29, 2015

Filed:

Aug. 08, 2013
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Brian Piepgrass, Redwood City, CA (US);

Deeptanshu Verma, Sunnyvale, CA (US);

Tony Hsien-yu Liu, San Francisco, CA (US);

Ashish Yadav, Mountain View, CA (US);

Julia Lee, Los Altos, CA (US);

Assignee:

FACEBOOK, INC., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 15/173 (2006.01);
U.S. Cl.
CPC ...
G06F 15/17306 (2013.01);
Abstract

A method for making entity recommendations to users of a social networking system (SNS) by maximizing a predicted benefit to the SNS through objective value models. The method includes generating a plurality of candidate entities eligible for recommendation, and determining a weight for each candidate entity based upon an output score generated by an objective value model. The objective value model utilizes objectively measurable input values describing the candidate entities and generates larger output scores for those candidate entities that would create larger predicted increases in an objectively measurable amount of benefit for the SNS created by a potential connection being created between the user and the respective candidate entity. One or more entities are selected based upon the determined weights, and an entity recommendation user interface is presented to the user that includes one or more recommendation modules identifying the selected one or more entities.


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