The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 22, 2015

Filed:

May. 14, 2014
Applicant:

Mobitv, Inc., Emeryville, CA (US);

Inventors:

Monica Tran, San Francisco, CA (US);

Gavin Peacock, Walnut Creek, CA (US);

James Roseborough, Piedmont, CA (US);

David Lowell, San Francisco, CA (US);

Aravind Nallan, San Jose, CA (US);

Ian Farmer, Berkeley, CA (US);

Assignee:

MobiTV, Inc., Emeryville, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04W 24/00 (2009.01); H04N 21/258 (2011.01); H04N 5/445 (2011.01); H04W 4/02 (2009.01); H04N 21/414 (2011.01); H04N 21/81 (2011.01); H04N 21/236 (2011.01); H04N 21/658 (2011.01); H04L 29/08 (2006.01); H04N 21/2668 (2011.01); H04N 21/61 (2011.01); H04N 21/482 (2011.01);
U.S. Cl.
CPC ...
H04N 21/25841 (2013.01); H04L 67/18 (2013.01); H04N 5/44543 (2013.01); H04N 21/23614 (2013.01); H04N 21/2668 (2013.01); H04N 21/41407 (2013.01); H04N 21/6131 (2013.01); H04N 21/658 (2013.01); H04N 21/6582 (2013.01); H04N 21/812 (2013.01); H04W 4/02 (2013.01); H04N 21/4821 (2013.01);
Abstract

Techniques and mechanisms are provided for sending targeted content and data to mobile devices. Location information associated with a device is determined. In some instances, the location information is manually entered. In other instances, the location information is determined automatically from characteristics associated with the device. Location information can be obtained from global positioning system (GPS) data, cell-site triangulation, Internet Protocol (IP) address detection, etc. Content and advertising can be provided in a location relevant manner to the mobile device.


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