The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 22, 2015

Filed:

Dec. 27, 2012
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Dan Popovici, Cupertino, CA (US);

Jeremy D. Hoffman, Mountain View, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/00 (2006.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06F 17/3053 (2013.01); G06F 17/3097 (2013.01); G06F 17/30867 (2013.01); G06F 17/30967 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for click or skip evaluation of optionalization rules. In one aspect, a method includes accessing query log data that identifies, for an initial search query, one or more revised search queries that were identified by designating a query term of the initial search query as optional according to one or more optionalization rules, and a particular search result selected by the user. A determination is made, using the query log data, that the particular search result corresponds to the one or more revised search queries that were identified by designating the query term of the initial search query as optional according to one or more optionalization rules. In response to this determination, a click count is incremented for the one or more optionalization rules that corresponds to the particular search result.


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