The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 15, 2015

Filed:

May. 06, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Christoform Miller, Mountain View, CA (US);

Shivakumar Rajaraman, San Francisco, CA (US);

Jasson Schrock, Mountain View, CA (US);

Virginia Wang, San Franciso, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); G06F 3/00 (2006.01); G06F 13/00 (2006.01); H04N 5/445 (2011.01); H04N 21/234 (2011.01); G06Q 30/02 (2012.01); H04N 7/173 (2011.01); H04N 21/2743 (2011.01); H04N 21/4143 (2011.01); H04N 21/431 (2011.01); H04N 21/472 (2011.01); H04N 21/478 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); G06Q 30/02 (2013.01); H04N 5/44513 (2013.01); H04N 7/17318 (2013.01); H04N 21/2743 (2013.01); H04N 21/4143 (2013.01); H04N 21/4312 (2013.01); H04N 21/4314 (2013.01); H04N 21/478 (2013.01); H04N 21/47202 (2013.01); H04N 21/812 (2013.01);
Abstract

A system, method and various user interfaces enable association of advertising content with requested shared video content for access via a web-based video player. Advertising content is provided selectively in conjunction with playback of video content. Selection of how and where advertising is displayed is based on a flexibly managed balance between providing sufficiently noticeable opportunities to access advertising information and preserving a satisfying viewer experience in watching requested video content.


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