The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 15, 2015

Filed:

Oct. 25, 2010
Applicant:

Johnny B. Corvin, Jenks, OK (US);

Inventor:

Johnny B. Corvin, Jenks, OK (US);

Assignee:

Rovi Guides, Inc., Santa Clara, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 7/16 (2011.01); H04N 21/44 (2011.01); G06Q 30/02 (2012.01); H04N 5/445 (2011.01); H04N 5/76 (2006.01); H04N 5/775 (2006.01); H04N 21/433 (2011.01); H04N 21/438 (2011.01); H04N 21/458 (2011.01); H04N 21/6543 (2011.01); H04N 21/6587 (2011.01); H04N 21/81 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
H04N 7/165 (2013.01); G06Q 30/02 (2013.01); H04N 5/445 (2013.01); H04N 5/76 (2013.01); H04N 5/775 (2013.01); H04N 21/4331 (2013.01); H04N 21/4383 (2013.01); H04N 21/44 (2013.01); H04N 21/44004 (2013.01); H04N 21/44016 (2013.01); H04N 21/458 (2013.01); H04N 21/6543 (2013.01); H04N 21/6587 (2013.01); H04N 21/812 (2013.01); H04N 21/478 (2013.01);
Abstract

Methods and systems for forced advertising are provided. These methods and systems determine when a forced advertisement is to be presented, determine what forced advertisement is to be presented, and control how the forced advertisement is to be presented. A forced advertisement may be received prior to the time at which the forced advertisement is to be presented or when needed. The forced advertisement may be presented when certain broadcast advertisements are being broadcast, at certain times of the day, or at certain times within a program. The forced advertisements may be selected based upon content of a replaced broadcast advertisement, content of a nearby program, or independently of any broadcast-related factors. Finally, forced advertisements may be presented so that a television viewer cannot escape viewing the advertisement by changing channels or turning off the television.


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