The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 15, 2015

Filed:

Jan. 17, 2014
Applicant:

Yahoo! Inc., Sunnyvale, CA (US);

Inventor:

Zhichen Xu, San Jose, CA (US);

Assignee:

YAHOO! INC., Sunnyvale, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); H04L 29/08 (2006.01); G06F 12/08 (2006.01); G06Q 50/00 (2012.01); G06F 15/76 (2006.01);
U.S. Cl.
CPC ...
H04L 67/32 (2013.01); G06F 12/0868 (2013.01); G06Q 50/01 (2013.01); H04L 67/26 (2013.01); H04L 67/2842 (2013.01); H04L 67/306 (2013.01); H04L 67/325 (2013.01); G06F 2015/765 (2013.01);
Abstract

Embodiments are directed towards modifying a distribution of writers as either a push writer or a pull writer based on a cost model that decides for a given content reader whether it is more effective for the writer to be a pull writer or a push writer. A cache is maintained for each content reader for caching content items pushed by a push writer in the content writer's push list of writers when the content is generated. At query time, content items are pulled by the content reader based on writers a content reader's pull list. One embodiment of the cost model employs data about a previous number of requests for content items for a given writer for a number of previous blended display results of content items. When a writer is determined to be popular, mechanisms are proposed for pushing content items to a plurality of content readers.


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