The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 15, 2015
Filed:
Jun. 23, 2010
Simeon S. Simeonov, Lincoln, MA (US);
Simeon S. Simeonov, Lincoln, MA (US);
Other;
Abstract
A scalable architecture for managing, monitoring and enforcing user ad targeting operates across a distributed network. The architecture enables defining and enforcement of policy related to targeting across various domains, platforms, devices, protocols, interactions, content and media types. Targeting decisions utilize user policy as well as profile information. A user policy or portions thereof may be discovered and accessed without requiring direct interactions. The architecture provides a simple and extensible notion of policy scoping, provides an abstract processing model for determining actions related to interactions involving multiple policies, provides for time-limited in addition to use-limited ways to use policy and profile information, provides a set of discovery services that automate policy and profile discovery within and without the context of a targeting interaction, provides a coherent set of monitoring and enforcement strategies for policies, profiles and targeting, provides for easy integration with privacy-safe targeting, and provides scalable behavioral targeting opt-out.