The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 15, 2015
Filed:
May. 09, 2013
Google Inc., Mountain View, CA (US);
Baris Yuksel, New York, NY (US);
Lev Ratinov, New York, NY (US);
Google Inc., Mountain View, CA (US);
Abstract
The present invention relates generally to identifying fraudulent businesses and business listings. More specifically, the invention relates to determining a 'surprisingness' value for a particular combination of words in a business title based on the likelihood that the combination has appeared in legitimate business titles. The value may be used to determine whether the business or business listing is legitimate or fraudulent. For example, third party hijackers may 'keyword-stuff' business titles or attempt to include words associated with prominent businesses in a title of a less prominent business associated with the third party in order to have the less prominent business displayed more often in search results for the prominent business. For example, if a business title has too many surprising word combinations or a particular combination is highly unlikely, the business listing is likely to be fraudulent or “keyword-stuffed” and may be withheld, excluded, removed from search results.