The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Sep. 15, 2015
Filed:
Nov. 23, 2009
Wang Wu, Los Altos, CA (US);
Dorothy Tse, San Francisco, CA (US);
Michael Gassewitz, Ottawa, CA;
Denny Lung Sun Lee, Ottawa, CA;
Robert Gaudet, Ottawa, CA;
Wang Wu, Los Altos, CA (US);
Dorothy Tse, San Francisco, CA (US);
Michael Gassewitz, Ottawa, CA;
Denny Lung Sun Lee, Ottawa, CA;
Robert Gaudet, Ottawa, CA;
Alcatel Lucent, Boulogne-Billancourt, FR;
Abstract
A method and system for profiling a user based upon a user's previous on-line actions is provided. The profile provides a characterization of the user's preferences based upon a received user event. The user event identifying event identification information and a user identifier. A look-up in a cached web map is performed to retrieve classification information associated with the event identification information. A user profile is retrieved or created for the user identifier. Profile update information is generated based upon the retrieved classification information for the user event, to identify how the user is to be updated based upon the retrieved classification information and defined profiling rules. The user profile is updated and stored for access by an external advertising server. The classification information provides a text-score record comprising a text string and a score defined in relation to a lexical ontology comprising a hierarchy of categories.