The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 08, 2015

Filed:

May. 05, 2014
Applicant:

Priceline.com Llc, Norwark, CT (US);

Inventors:

John Caine, Bridgeport, CT (US);

Michael Diliberto, Ritchfield, CT (US);

Jonathan Taylor, Ridgefield, CT (US);

Michael P. Gonzalez, Valparaiso, IN (US);

Scott Lake, Bethel, CT (US);

Assignee:

priceline.com LLC, Norwalk, CT (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 12/911 (2013.01); H04L 29/08 (2006.01); G06F 17/30 (2006.01); H04L 12/28 (2006.01);
U.S. Cl.
CPC ...
H04L 47/70 (2013.01); H04L 29/08972 (2013.01); H04L 67/02 (2013.01); H04L 67/327 (2013.01); G06F 17/30867 (2013.01); H04L 12/2856 (2013.01);
Abstract

Techniques for the dynamic assignment of a target website resource based on request context are described. In an embodiment, a request for a website resource of a requested website is received. One or more context values associated with the request are determined, including a particular context value identifying information associated with a referral website that is different from the requested website. A particular website resource from a plurality of website resources is selected based on the one or more context values associated with the request. The particular website resource is caused to be delivered.


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