The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Sep. 01, 2015

Filed:

Dec. 21, 2009
Applicants:

John M. Harding, San Francisco, CA (US);

Jeremy Doig, Los Gatos, CA (US);

Inventors:

John M. Harding, San Francisco, CA (US);

Jeremy Doig, Los Gatos, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04H 60/32 (2008.01); H04N 7/10 (2006.01); H04L 29/08 (2006.01); H04N 21/458 (2011.01); H04N 21/234 (2011.01); G06Q 30/02 (2012.01); H04N 21/235 (2011.01); H04N 21/44 (2011.01); H04N 21/81 (2011.01); H04N 21/845 (2011.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04L 67/20 (2013.01); G06Q 30/0247 (2013.01); G06Q 30/0255 (2013.01); H04L 65/602 (2013.01); H04L 65/607 (2013.01); H04N 21/235 (2013.01); H04N 21/23424 (2013.01); H04N 21/44016 (2013.01); H04N 21/458 (2013.01); H04N 21/812 (2013.01); H04N 21/8455 (2013.01);
Abstract

Methods and systems for providing advertisements for inclusion in video content. In one embodiment, a video is formatted into a specific format for advertising purposes. The format describes a standard for advertisement placement opportunities within a video in which a client device may select advertisements for display during these opportunities.


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