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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9118978 B1

PDFFull Text
Date of Patent:
Aug. 25, 2015

Filed:

Feb. 10, 2014

Systems and methods for capturing and storing an image related to a media asset

Applicant:

Rovi Guides, Inc., Santa Clara, CA (US);

Inventors:

Douglas B. Macrae, Weston, MA (US);

Thomas E. Westberg, Stow, MA (US);

Assignee:

Rovi Guides, Inc., Santa Clara, CA (US);

Attorney:

Ropes & Gray LLP

Primary Examiner:

Hoang-Vu A Nguyen-Ba

Int. Cl.
CPC ...
H04N 5/445 (2011.01); G06Q 30/00 (2012.01); G06F 9/445 (2006.01); H04N 21/81 (2011.01); G06Q 30/02 (2012.01); H04N 7/088 (2006.01); H04N 21/435 (2011.01); H04N 21/45 (2011.01); H04N 21/454 (2011.01); H04N 21/858 (2011.01); H04N 7/10 (2006.01); G06F 3/00 (2006.01); H04N 7/173 (2011.01); H04N 11/00 (2006.01); G09G 5/36 (2006.01); H04N 21/462 (2011.01); H04N 21/478 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0251 (2013.01); H04N 7/088 (2013.01); H04N 7/17309 (2013.01); H04N 21/435 (2013.01); H04N 21/454 (2013.01); H04N 21/4532 (2013.01); H04N 21/47815 (2013.01); H04N 21/858 (2013.01); H04N 21/4622 (2013.01); H04N 21/478 (2013.01);
Abstract

In one embodiment, the present invention is a t-commerce platform, which is linked to the content from a video signal that the user is currently watching. At some point during the broadcast of the content, a close-up of the product is shown. Simultaneous with this, a VBI-based trigger is added to the video signal of the broadcast. This trigger causes the television, a set-top box, or a similar device to capture in a memory, a 'freeze-frame' of the image being shown. This action is transparent to the user while the video being displayed on the television is continuing normally. If the user chooses to perform an interactive 'buy' transaction the saved image data is used as part of the interactive screen display.

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