The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 25, 2015
Filed:
Nov. 07, 2011
Applicants:
M. Scott Reichardt, Tulsa, OK (US);
W. Benjamin Herrington, Tulsa, OK (US);
Inventors:
M. Scott Reichardt, Tulsa, OK (US);
W. Benjamin Herrington, Tulsa, OK (US);
Assignee:
Rovi Guides, Inc., Santa Clara, CA (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/431 (2011.01); G06Q 30/02 (2012.01); G06Q 30/06 (2012.01); H04N 5/44 (2011.01); H04N 5/445 (2011.01); H04N 7/16 (2011.01); H04N 21/462 (2011.01); H04N 21/478 (2011.01); H04N 21/482 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/4316 (2013.01); G06Q 30/0241 (2013.01); G06Q 30/0277 (2013.01); G06Q 30/0601 (2013.01); H04N 5/4401 (2013.01); H04N 5/44543 (2013.01); H04N 7/16 (2013.01); H04N 21/4314 (2013.01); H04N 21/4622 (2013.01); H04N 21/478 (2013.01); H04N 21/482 (2013.01); H04N 21/4821 (2013.01); H04N 21/812 (2013.01);
Abstract
Systems and methods for providing enhanced advertising and merchandising opportunities are described. Advertisements may be provided for passive programming such as television programs, commercials, pay-per-view programs, passive video products, or other suitable passive programming. Interactive advertisements may be provided in interactive applications such as interactive television program guides, web browsers, home shopping applications, operating systems, or other suitable interactive applications.