The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 25, 2015

Filed:

Jul. 29, 2011
Applicants:

Kenneth Alan Rudman, South Pasadena, CA (US);

David Anthony Campana, Kirkland, WA (US);

Inventors:

Kenneth Alan Rudman, South Pasadena, CA (US);

David Anthony Campana, Kirkland, WA (US);

Assignee:

Thomson Licensing, Issy les Moulineaux, FR;

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 21/254 (2011.01); H04N 21/41 (2011.01); H04N 21/422 (2011.01); H04N 21/454 (2011.01); H04N 21/4545 (2011.01); H04N 21/462 (2011.01); H04N 21/475 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/254 (2013.01); H04N 21/2542 (2013.01); H04N 21/4122 (2013.01); H04N 21/4126 (2013.01); H04N 21/42209 (2013.01); H04N 21/4542 (2013.01); H04N 21/45455 (2013.01); H04N 21/4622 (2013.01); H04N 21/4758 (2013.01); H04N 21/812 (2013.01);
Abstract

In multiple screen environments, an advertising server and a media server can interact with the multiple screens to ensure that advertisements are acknowledged by a viewer. In one example, a main or first screen is obscured to some extent until a viewer acknowledges the advertisement on one or more secondary devices. The extent of obscuring the main screen can be varied as well as the frequency of displaying the advertisement. This allows the user's viewing behavior to be modified based on the method of advertisement placement.


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