The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 25, 2015

Filed:

Jul. 21, 2005
Applicants:

Elad Gil, Palo Alto, CA (US);

Shumeet Baluja, Santa Clara, CA (US);

Maryam Kamvar, San Francisco, CA (US);

Cedric Beust, San Francisco, CA (US);

Inventors:

Elad Gil, Palo Alto, CA (US);

Shumeet Baluja, Santa Clara, CA (US);

Maryam Kamvar, San Francisco, CA (US);

Cedric Beust, San Francisco, CA (US);

Assignee:

Google Inc., Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); H04M 1/2745 (2006.01); G06F 17/30 (2006.01); H04M 1/725 (2006.01); G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
H04M 1/72561 (2013.01); G06F 17/30905 (2013.01); G06Q 30/02 (2013.01); H04M 1/27455 (2013.01); H04M 1/274516 (2013.01);
Abstract

A method and system for presenting promotional content to a user of a communication device involves receiving information from a communication device, where the information relates to the communication device, and identifying a result relating to the information that is capable of being presented in a plurality of formats on the communication device, and dynamically selecting a format for the result from among the plurality of formats, and presenting the result in the selected format for display by the communication device.


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