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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9113107 B1

PDFFull Text
Date of Patent:
Aug. 18, 2015

Filed:

Nov. 08, 2005

Interactive advertising and program promotion in an interactive television system

Applicants:

Stacy Jolna, Los Angeles, CA (US);

Richard P Cusick, Los Angeles, CA (US);

Inventors:

Stacy Jolna, Los Angeles, CA (US);

Richard P Cusick, Los Angeles, CA (US);

Assignee:

Rovi Guides, Inc., Santa Clara, CA (US);

Attorney:

Ropes & Gray LLP

Primary Examiner:

Mahendra Patel

Assistant Examiner:

Natasha Cosme

Int. Cl.
CPC ...
H04M 3/00 (2006.01); H04N 5/445 (2011.01); G06Q 30/02 (2012.01); H04N 7/16 (2011.01); H04N 7/173 (2011.01); H04N 21/258 (2011.01); H04N 21/2668 (2011.01); H04N 21/4147 (2011.01); H04N 21/433 (2011.01); H04N 21/442 (2011.01); H04N 21/45 (2011.01); H04N 21/458 (2011.01); H04N 21/472 (2011.01); H04N 21/4722 (2011.01); H04N 21/81 (2011.01); H04N 5/45 (2011.01); H04N 21/478 (2011.01); H04N 5/44 (2011.01);
U.S. Cl.
CPC ...
H04N 5/44543 (2013.01); G06Q 30/02 (2013.01); H04N 5/44591 (2013.01); H04N 7/163 (2013.01); H04N 7/17318 (2013.01); H04N 21/25891 (2013.01); H04N 21/2668 (2013.01); H04N 21/4147 (2013.01); H04N 21/4334 (2013.01); H04N 21/44222 (2013.01); H04N 21/458 (2013.01); H04N 21/4532 (2013.01); H04N 21/472 (2013.01); H04N 21/4722 (2013.01); H04N 21/47214 (2013.01); H04N 21/812 (2013.01); H04N 5/45 (2013.01); H04N 21/478 (2013.01); H04N 2005/443 (2013.01); H04N 2005/4428 (2013.01);
Abstract

Systems and methods are provided for interactive advertising and program promotion that may attract and maintain user interest. The interactive advertisements may be displayed within interactive television application display screens, such as, an interactive television program guide display screen. A user may be able to select an interactive advertisement and may be presented with interactive content or features that may entice the user to view the advertisement. The interactive content or features may be related or unrelated to the product or service being advertised.

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