System and method for representing content, user presence and interaction within virtual world advertising environments

Abstract

A control system renders a shared virtual environment to one or more users and obtains metadata associated with content accessed by the users. Representations based on the gathered metadata are provided to a viewing user, and may include visual elements serving as host, content and/or presence representations. Applicable representations are identified from a plurality of defined possible content representations based on the metadata associated with and obtained for a hosting user. The representations may be descriptive of a variety of parameters, including but not limited to the type, timing, nature or other parameters associated with content currently being accessed by a hosting user, content available from the hosting user, a future schedule for content access, time remaining for the hosting user to remain within a shared virtual environment, the hosting user's social network status relative to the viewing user. Presence representations may be displayed to provide information on a hosting user's presence availability within a shared virtual environment relative to one or more determined time slots.