The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Aug. 18, 2015

Filed:

Sep. 28, 2012
Applicant:

Google Inc., Mountain View, CA (US);

Inventor:

Roman Kirillov, London, GB;

Assignee:

GOOGLE INC., Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06N 99/00 (2010.01); G06Q 30/02 (2012.01); H04N 21/258 (2011.01); H04N 21/426 (2011.01); H04N 21/436 (2011.01); H04N 21/61 (2011.01);
U.S. Cl.
CPC ...
G06N 99/005 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0255 (2013.01); H04N 21/25883 (2013.01); H04N 21/42684 (2013.01); H04N 21/43615 (2013.01); H04N 21/6125 (2013.01);
Abstract

A method for associating a web session with a particular member of a group of users includes: receiving a plurality of training web sessions, each training web session including one or more web events generated by a respective known user having one or more demographic attributes; training one or more binary classifiers using the training web sessions and the demographic attributes of the users; receiving a plurality of target web sessions, each target web session including one or more web events that are generated by a respective unknown member of a group of users, wherein each user has one or more demographic attributes; and applying one or more of the binary classifiers to the target web sessions such that a respective target web session is uniquely associated with a member based on, at least in part, the demographic attributes of the member.


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