The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 18, 2015
Filed:
Nov. 01, 2010
Matt Dyor, Bellevue, WA (US);
Matthew Koontz, Bellevue, WA (US);
Michael C. Kunz, Seattle, WA (US);
Michael Goldbach, Albany, CA (US);
Matt Dyor, Bellevue, WA (US);
Matthew Koontz, Bellevue, WA (US);
Michael C. Kunz, Seattle, WA (US);
Michael Goldbach, Albany, CA (US);
MICROSOFT TECHNOLOGY LICENSING, LLC, Redmond, WA (US);
Abstract
Online advertisements are delivered to one or more users. An authorization to access one or more data streams for a given user is received. The authorization is explicitly granted by the user. The data streams are stored within a user data repository. Upon the user conducting an online action that initiates a dynamic advertisement (DA) request, the authorized data streams for the user are used to generate a customized DA that is optimally relevant to the user. The customized DA is then delivered to the user. The customized DA is also monetized.