The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 18, 2015
Filed:
Jun. 01, 2010
James Alexander Howard, Mountain View, CA (US);
William Bedford Turner, Campbell, CA (US);
Tony F. Kinnis, San Jose, CA (US);
Kenley Sun, Cambridge, MA (US);
James Alexander Howard, Mountain View, CA (US);
William Bedford Turner, Campbell, CA (US);
Tony F. Kinnis, San Jose, CA (US);
Kenley Sun, Cambridge, MA (US);
Apple Inc., Cupertino, CA (US);
Abstract
The present technology describes creating and delivering a digital content package in a specified input structure to a content server for processing before distribution to client devices. The technology includes receiving one or more creatives, a targeted application, and a manifest associated with the targeted application within the digital content package. The content server uses the manifest to prepare an archive file containing selected resources related to the targeted application. The archive can be optimistically served to a client device along with one or more creatives for display on the client device and linking to the targeted application. A user selection of one of the one or more creatives can cause execution of the targeted application. Accordingly, the present technology leverages the use of the digital content package created by content providers to process new content and serve it to client devices.