The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 11, 2015
Filed:
Aug. 28, 2012
Bongwon Suh, Cupertino, CA (US);
Eunyee Koh, San Jose, CA (US);
Bongwon Suh, Cupertino, CA (US);
Eunyee Koh, San Jose, CA (US);
ADOBE SYSTEMS INCORPORATED, San Jose, CA (US);
Abstract
A method and system for extracting from a web log for a given entity information comprising web page events. The information gain in the sequence of navigating from a given web page to a subsequent web page is computed for at least some of the web page events. The information gain is used to determine a set of web pages from which users can decide to navigate to a first web page or a second web page, wherein navigating to the first web page is more likely to lead to a conversion than navigating to the second web page. A list of at least a subset of the set of web pages is transmitted to the entity, which can use the list to determine web pages at which the entity can place advertising material to motivate a user to navigate to the first web page. The computing may be performed by MapReduce processing.