The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Aug. 04, 2015
Filed:
Aug. 01, 2008
Ken Miyaki, San Diego, CA (US);
Ken Miyaki, San Diego, CA (US);
Sony Computer Entertainment America, LLC, San Mateo, CA (US);
Abstract
A method for digital commerce in conjunction with a digital broadcast, the method may comprise: a) receiving a digital broadcast signal with a receiving device, wherein the digital broadcast signal includes a commercial message and ancillary data associated with the commercial message; b) presenting the commercial message with a display device associated with the digital broadcast receiving device if a predetermined condition exists; c) generating response information using the ancillary data, wherein the response information is usable to determine an effectiveness of the commercial message in generating a response of a percipient of the commercial message; and d) transmitting the response information if a commercial transaction associated with the commercial message is completed. An alternative method may include a), b) and determining an effectiveness of the commercial message in generating a response of a percipient of the commercial message.