The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2015
Filed:
Jan. 30, 2014
Applicant:
Affinity Labs of Texas, Llc, Drippings Springs, TX (US);
Inventors:
Russell W. White, Austin, TX (US);
Kevin R. Imes, Austin, TX (US);
Assignee:
Affinity Labs of Texas, LLC, Dripping Springs, TX (US);
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04L 29/08 (2006.01); G06Q 30/02 (2012.01); H04W 4/06 (2009.01); G11B 31/02 (2006.01); H04M 1/60 (2006.01); H04W 84/12 (2009.01); G06F 3/0484 (2013.01); G06F 3/0482 (2013.01); H04W 88/06 (2009.01); G06F 3/0488 (2013.01); H04L 29/06 (2006.01); H04H 60/27 (2008.01); H04M 1/725 (2006.01);
U.S. Cl.
CPC ...
H04W 4/06 (2013.01); G06F 3/0482 (2013.01); G06F 3/0488 (2013.01); G06F 3/04842 (2013.01); G06Q 30/0267 (2013.01); G06Q 30/0269 (2013.01); G11B 31/02 (2013.01); H04L 65/60 (2013.01); H04L 67/02 (2013.01); H04M 1/6091 (2013.01); H04W 84/12 (2013.01); H04W 88/06 (2013.01); H04H 60/27 (2013.01); H04M 1/7253 (2013.01); H04M 1/7255 (2013.01); H04M 1/72547 (2013.01); H04M 1/72558 (2013.01); H04M 1/72561 (2013.01); H04M 2250/64 (2013.01);
Abstract
A method for targeted advertising is disclosed. The method includes accessing at least one piece of demographic information associated with a user of a portable device, selecting an advertisement to be delivered to the user based at least in part on the demographic information, and initiating communication of a version of the advertisement configured for presentation at the portable device.