The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2015
Filed:
Aug. 12, 2011
Albert R. Perez, San Francisco, CA (US);
Josh Gaunt, Sunnyvale, CA (US);
Albert R. Perez, San Francisco, CA (US);
Josh Gaunt, Sunnyvale, CA (US);
The Nielsen Company (US), LLC, Schaumburg, IL (US);
Abstract
Methods, apparatus, and articles of manufacture to analyze and adjust demographic information of audience members are disclosed. An example method involves generating a first model based on reference demographic data corresponding to panelists and based on second demographic data and behavioral data from a database proprietor. The second demographic data and the behavioral data correspond to ones of the panelists having user accounts with the database proprietor. The method also involves using the first model to partition the second demographic data into a plurality of nodes, each node representing a respective subset of the second demographic data. The method also involves redistributing at least some of the second demographic data between at least some of the nodes to generate a second model.