The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2015
Filed:
May. 09, 2012
Judd Antin, Berkeley, CA (US);
David Ayman Shamma, San Francisco, CA (US);
Elizabeth Churchill, San Francisco, CA (US);
Judd Antin, Berkeley, CA (US);
David Ayman Shamma, San Francisco, CA (US);
Elizabeth Churchill, San Francisco, CA (US);
Yahoo! Inc., Sunnyvale, CA (US);
Abstract
The disclosure herein relates to a system and method for personalizing an online experience of a user based on the user's attitude. Attitude models are constructed from user activity data that are able to infer or determine attitudes for a user. Based on the attitudes derived from applying the attitude models, attitude profiles are created for the users. As a users engage in various types of online interactions, the attitude profiles associated with the users can be utilized to personalize the online experience of the user.