The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 28, 2015
Filed:
Feb. 19, 2014
Google Inc., Mountain View, CA (US);
Ksenia Shubina, Vaughan, CA;
Pavel Kobyakov, Waterloo, CA;
Google Inc., Mountain View, CA (US);
Abstract
Methods, and systems, including computer programs encoded on computer-readable storage mediums, including a method for determining accuracy measures for predicted expansion directions for content item environments. The method includes, identifying a predicted expansion direction for the content item environment; generating a serving data log entry for the request specifying the predicted expansion direction and a unique identifier for the request; providing an expandable content item having the predicted expansion direction and response data specifying the unique identifier; receiving reporting messages specifying the display configurations of the resources and content item environments; determining pairs of serving data log entries and reporting messages based on the unique identifiers, each pair having a matching unique identifier; and determining an accuracy measure for the respective predicted expansion direction based on a comparison of the respective predicted expansion direction and the display configurations of the respective resource and content item environment.