The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 21, 2015
Filed:
Apr. 29, 2011
Applicant:
Roy F. Price, Seattle, WA (US);
Inventor:
Roy F. Price, Seattle, WA (US);
Assignee:
Amazon Technologies, Inc., Reno, NV (US);
Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
H04N 7/10 (2006.01); H04N 7/025 (2006.01); H04H 60/32 (2008.01); H04N 21/458 (2011.01); H04N 21/466 (2011.01);
U.S. Cl.
CPC ...
H04N 21/458 (2013.01); H04N 21/4661 (2013.01); H04N 21/4667 (2013.01);
Abstract
Digital content items may include additional content such as advertisements. Placement of the additional content may be based on a characteristic of the digital content item and/or a characteristic of a consumer of the digital content item. In one implementation, a level of interest is determined for multiple time points in a digital content item and an advertisement is located in the digital item based on the level of interest.