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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 9084028 B1

PDFFull Text
Date of Patent:
Jul. 14, 2015

Filed:

Aug. 20, 2013

System and method for detecting and classifying direct response advertisements

Applicant:

Enswers Co., Ltd., Seoul, KR;

Inventors:

Hoon-Young Cho, Gyeonggi-do, KR;

Jaehyung Lee, Gyeonggi-do, KR;

Kil-youn Kim, Seoul, KR;

Ji-hoon Song, Seoul, KR;

David Lonjon, Seoul, KR;

Assignee:

ENSWERS CO., LTD., Seoul, KR;

Attorney:

Rabin & Berdo, P.C.

Primary Examiner:

Hoang-Vu A Nguyen-Ba

Int. Cl.
CPC ...
H04N 7/173 (2011.01); G06F 17/30 (2006.01); G06Q 30/00 (2012.01); H04N 21/81 (2011.01); H04H 60/59 (2008.01); H04N 21/442 (2011.01); H04N 21/4722 (2011.01); H04N 21/431 (2011.01); H04N 21/858 (2011.01); H04N 21/8545 (2011.01); H04N 21/478 (2011.01); H04N 21/4728 (2011.01); H04N 21/4725 (2011.01); H04N 21/40 (2011.01); H04N 21/2668 (2011.01); H04N 7/16 (2011.01); G06F 3/00 (2006.01); G06F 3/048 (2013.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04H 60/59 (2013.01); H04N 21/2668 (2013.01); H04N 21/40 (2013.01); H04N 21/431 (2013.01); H04N 21/4316 (2013.01); H04N 21/442 (2013.01); H04N 21/478 (2013.01); H04N 21/4722 (2013.01); H04N 21/4725 (2013.01); H04N 21/4728 (2013.01); H04N 21/8126 (2013.01); H04N 21/858 (2013.01); H04N 21/8545 (2013.01); H04N 21/8583 (2013.01); H04N 21/8586 (2013.01);
Abstract

A system and method detects and classifies direct response advertisements. An advertisement candidate segment generation unit generates an advertisement candidate segment from a broadcast stream, and a matching unit matches the advertisement candidate segment with an advertisement segment stored in an advertisement database. A direct response advertisement determination unit determines whether the advertisement candidate segment is a direct response advertisement, and a direct response advertisement registration unit stores an advertisement candidate segment determined to be a direct response advertisement as an advertisement segment in the advertisement database. A direct response advertisement grouping unit groups the advertisement candidate segment with advertisement segments that are direct response advertisements stored in the advertisement database.

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