The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 14, 2015

Filed:

Jul. 15, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Sandeep Sarat, Westford, MA (US);

Mathieu Gagne, Somerville, MA (US);

Michael Kleber, Newton, MA (US);

Eric Shienbrood, Sudbury, MA (US);

Assignee:

Google Inc., Mountaiin View, CA (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); H04L 29/08 (2006.01); G06F 17/22 (2006.01);
U.S. Cl.
CPC ...
H04L 67/02 (2013.01); G06F 17/2235 (2013.01);
Abstract

A method for reliably using ping to account for interactions with electronic content includes receiving a request for a content item from a user device, selecting a content item in response to the request, determining whether the user device is ping enabled, and generating a hyperlink for inclusion with the selected content item. The hyperlink has a target URL and a ping attribute. At least one of the target URL and the ping attribute is based on a result of the determination whether the user device is ping enabled. The method further includes distributing the content item and the hyperlink to the user device and receiving a ping request from the user device. The ping request includes the target URL and an identifier of the distributed content item. The method further includes accounting for the interaction in response to receiving the ping request from the user device.


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