The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 14, 2015
Filed:
Oct. 03, 2012
Google Inc., Mountain View, CA (US);
Philip Hewinson, London, GB;
GOOGLE INC., Mountain View, CA (US);
Abstract
This specification describes technologies relating to content presentation. In general, one aspect of the subject matter described in this specification can be embodied in methods that include the actions of receiving one or more respective identifiers, each being associated with a respective device, determining respective proximities of the to a content presentation medium, processing the identifiers to determine one or more characteristics that pertain to users of the one or more devices, selecting third party content items based on the characteristics, configuring the third party content items for presentation at the content presentation medium based on (a) the proximities of the devices to the content presentation medium and (b) the characteristics, and presenting the third party content items at the content presentation medium. Other embodiments of the various aspects include corresponding systems, apparatus, and computer program products.