The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 14, 2015

Filed:

Sep. 21, 2009
Applicants:

Francois Huet, Santa Cruz, CA (US);

Anil A. Sewani, Mountain View, CA (US);

Daniel E. Rose, Cupertino, CA (US);

Inventors:

Francois Huet, Santa Cruz, CA (US);

Anil A. Sewani, Mountain View, CA (US);

Daniel E. Rose, Cupertino, CA (US);

Assignee:

A9.com, Inc., Palo Alto, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 10/00 (2012.01); G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 10/06 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30864 (2013.01); G06F 17/30386 (2013.01); G06F 17/30675 (2013.01); G06Q 10/067 (2013.01); G06Q 30/0278 (2013.01);
Abstract

The relevance or ranking of various dynamically-determined instances of content can be adjusted or otherwise improved based on aspects such as the freshness or seasonality of the content. In many conventional relevance or ranking algorithms, factors such as popularity, performance, and profit are used to determine which content to present to a user, as well as how to display the selected content. Such algorithms do not necessarily reflect domain-specific knowledge very well, and thus fail to accurately select content that is of differing levels appeal at various ages of the content and/or during various seasons of the year. Freshness and/or seasonality adjustment scores can be used to generate improved relevance, selection, or ranking determinations for various categories of content.


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